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m: marketing 6th edition grewal pdf
**Marketing 6th Edition by Dhruv Grewal** is a widely used textbook that provides a comprehensive overview of marketing principles, strategies, and practices. It covers key topics such as consumer behavior, market research, product development, pricing, promotion, and distribution. The book blends theoretical concepts with real-world examples and case studies, making it valuable for students and professionals aiming to understand how marketing drives business success. Grewal’s approach emphasizes both traditional and digital marketing techniques, adapting to the evolving marketplace. This edition typically includes updated content reflecting current trends and technologies in marketing.
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