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understanding business 11th edition pdf
Understanding Business (11th edition) is a widely used textbook by William G. Nickels, James M. McHugh, and Susan M. McHugh, designed to introduce students to the core concepts of business, including management, marketing, finance, and entrepreneurship. This edition offers updated content to reflect contemporary trends in business practices, including digital transformations, sustainability, and global commerce. It provides a comprehensive overview of key topics with real-world examples, case studies, and practical applications to help students grasp essential business principles. The book also incorporates diverse learning tools, such as chapter summaries, review questions, and online resources, to enhance student engagement and understanding of the material.
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