Why I Stamp:
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marketing: an introduction sixth canadian edition pdf free download
Marketing is a strategic approach to understanding and fulfilling the needs and wants of customers through the creation, communication, and delivery of value. It involves activities such as market research, product development, pricing, promotion, and distribution that aim to attract, satisfy, and retain customers. The ultimate goal of marketing is to achieve a competitive advantage by effectively positioning and differentiating a company’s products or services in the marketplace.