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strategic marketing problems global edition pdf free download
Strategic Marketing Problems: Global Edition is a textbook that provides comprehensive insights into the challenges faced by companies when developing and executing marketing strategies in a globalized market. It covers key issues such as market segmentation, consumer behavior, competitive analysis, branding, and digital transformation. The book offers both theoretical concepts and practical approaches, making it useful for students and professionals alike. It addresses real-world problems with case studies, frameworks, and strategies for navigating complex global markets, allowing readers to apply the concepts in practical situations. The global edition adapts the content to consider international marketing dynamics, cultural differences, and global market trends.
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