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persuasion: social influence and compliance gaining 7th edition pdf
*Persuasion: Social Influence and Compliance Gaining* (7th edition) is a comprehensive textbook that explores the principles and techniques of persuasion, focusing on how individuals can influence others’ attitudes, beliefs, and behaviors. It examines the psychological mechanisms behind persuasion, the strategies used in compliance gaining, and how factors such as culture, media, and interpersonal dynamics shape persuasive communication. The book delves into both ethical and unethical persuasion tactics, highlighting the importance of understanding persuasion in various contexts such as advertising, politics, and personal relationships. By blending theoretical frameworks with real-world applications, it offers readers an in-depth understanding of how influence operates in everyday life.
Name: Tina Hopkins
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