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philip t. kotler marketing for hospitality and tourism, global edition pdf
Philip T. Kotler’s “Marketing for Hospitality and Tourism” is a comprehensive textbook that explores the principles and strategies of marketing within the hospitality and tourism industries. This global edition delves into topics such as targeting specific consumer segments, creating effective marketing campaigns, and understanding consumer behavior in the context of hospitality and tourism. By applying marketing concepts to real-world scenarios in these industries, the book provides valuable insights for students, professionals, and researchers seeking to optimize their marketing efforts in the dynamic and competitive field of hospitality and tourism.
