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global marketing global edition pdf
Global Marketing: Global Edition is a comprehensive textbook that focuses on the strategies, challenges, and trends involved in marketing products and services across international borders. It covers a range of topics, including market research, segmentation, product development, distribution strategies, and pricing, all within the context of global business. The book delves into cultural, political, and economic factors that influence marketing decisions in diverse regions, offering insights into how companies adapt their marketing approaches to meet the needs of different global markets. With real-world examples and case studies, it helps students and professionals understand the complexities of global marketing and the evolving nature of international business.
Name: Lindsay Girnys
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