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grewal m: marketing 6th edition pdf
Grewal M: Marketing, 6th Edition is a widely recognized textbook authored by Dhruv Grewal and Michael Levy, designed to provide students and professionals with a comprehensive understanding of marketing principles. This edition covers the latest trends, strategies, and techniques in the marketing field, emphasizing the integration of digital technologies, global marketing, and consumer behavior. It offers a balanced approach, combining theory with real-world applications through case studies, examples, and up-to-date research. The text is structured to facilitate both learning and practical application, focusing on the evolving role of marketing in a competitive and digital economy. This edition is commonly used in academic settings to help students build a solid foundation in marketing management and strategy.
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