Why I Stamp:
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marketing: an introduction updated sixth canadian edition with integrated b2b case pdf
Marketing is a strategic business function that involves the creation, communication, and delivery of value to customers in order to satisfy their needs and meet organizational objectives. It encompasses a range of activities including market research, product development, pricing, promotion, and distribution. The integrated B2B case studies provide real-world examples of how businesses apply marketing principles to build relationships and drive success in the marketplace.
