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persuasion in the media age 4th edition pdf
*Persuasion in the Media Age* (4th edition) by Timothy E. Wilson is a comprehensive examination of how media influences public opinion, behavior, and persuasion strategies in the modern digital age. The book delves into various theories of persuasion, including those related to mass media, advertising, and political communication. It also analyzes the impact of new media technologies, such as social media platforms and digital advertising, on persuasion tactics. The 4th edition updates earlier concepts with the latest research on how media shapes attitudes and behaviors in an increasingly mediated world, making it relevant for anyone studying communication, psychology, or media studies.
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