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marketing for hospitality and tourism, global edition philip t. kotler pdf
Marketing for hospitality and tourism, in the global context, refers to the strategic application of marketing principles and techniques in the hospitality and tourism industry on a worldwide scale. This involves understanding and analyzing the unique needs and preferences of global consumers, developing targeted marketing strategies to reach them effectively, and ultimately driving customer engagement and loyalty. By leveraging global trends, consumer behavior, and market insights, businesses in the hospitality and tourism sector can optimize their marketing efforts to attract and retain customers from diverse international markets.
