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marketing management 6th edition dawn iacobucci pdf
Marketing Management 6th Edition by Dawn Iacobucci is a well-regarded textbook that covers a wide range of marketing principles, strategies, and practices. It integrates theoretical concepts with practical insights, offering case studies, real-world examples, and updated data to help students understand how marketing works in diverse business environments. The 6th edition focuses on the application of marketing strategies in a fast-evolving digital world and includes the latest trends in consumer behavior, data-driven marketing, and the role of social media in shaping business strategies. It is designed to equip students with the tools and knowledge needed for effective marketing management in various industries.
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