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strategic marketing problems global edition pdf
Strategic marketing problems occur in the global market when organizations face challenges related to identifying and targeting the right market segments, insufficient understanding of consumer behaviors and needs across different regions, ineffective positioning of products or services, competitive pressures, and rapidly evolving technologies. Addressing these problems requires companies to develop comprehensive strategies that consider both global market dynamics and unique cultural, economic, and regulatory differences in various regions. By conducting thorough market research, adapting branding and communication strategies, and fostering a culture of innovation, organizations can overcome strategic marketing problems and achieve sustainable growth in the global marketplace.
