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understanding business: the core 2nd edition pdf
Understanding Business: The Core, 2nd Edition is a comprehensive textbook written by William G. Nickels, James McHugh, and Susan M. McHugh. It provides an introduction to fundamental business concepts and practices, covering topics like economics, management, marketing, finance, and ethics. The book focuses on helping students understand how businesses operate and the challenges they face in a competitive and global market. It includes real-world case studies, practical examples, and updated content to reflect the evolving business landscape. This edition aims to offer a clear, concise, and accessible overview for individuals seeking to grasp the basics of business and its core principles.
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