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marketing: an introduction sixth canadian edition gary armstrong pdf
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves studying consumer behavior, identifying target markets, and developing strategies to meet the needs and wants of those markets. By understanding customer needs and preferences, organizations can create products or services that provide value and differentiate themselves from competitors in the marketplace. Marketing plays a crucial role in helping businesses generate sales, build brand awareness, and cultivate customer relationships.
