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microeconomics and behavior (10th edition) pdf
Microeconomics and Behavior (10th edition) by Robert H. Frank is a widely-used textbook in economics that focuses on the role of psychology in economic decision-making. It emphasizes the importance of understanding real-world behavior, going beyond traditional models of perfect rationality. The book introduces concepts like bounded rationality, the influence of social preferences, and the impact of emotions and biases on economic choices. It offers a blend of theoretical insights and practical applications, making it accessible for students while also engaging with more complex economic theories. This edition is updated with current examples and relevant case studies to help students grasp both microeconomic principles and the human behaviors that drive economic activity.
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