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marketing: an introduction global edition pdf
Marketing is a strategic process that involves the creation, promotion, and distribution of goods and services to meet the needs and wants of consumers. It encompasses a range of activities such as market research, product development, pricing, branding, advertising, and sales, all with the goal of satisfying customers while achieving organizational objectives. In a global context, marketing involves navigating diverse cultural, economic, and regulatory environments to successfully reach and engage with consumers around the world.
