The Stamp Stampede | How do utility companies measure the ROI of ”green” billboard campaigns? | Activity https://www.stampstampede.org/society-stampers/groups/how-do-utility-companies-measure-the-roi-of-green-billboard-campaigns/ Activity feed for the group, How do utility companies measure the ROI of ”green” billboard campaigns?. Mon, 27 Apr 2026 07:44:40 -0400 https://buddypress.org/?v= en-US 30 hourly 2 8ad2198ab3ab3a81df2542f9e63db1d6 YNYN posted an update in the group How do utility companies measure the ROI of "green" billboard campaigns?: It’s mostly top-of-funnel brand awareness. I worked on a s […] Sun, 26 Apr 2026 12:57:23 -0400 It’s mostly top-of-funnel brand awareness. I worked on a similar transit campaign last year. We used localized QR codes and specific vanity URLs on the posters to track direct engagement, but the main goal is simply staying top-of-mind when a homeowner eventually decides to switch providers during moving season.

]]> 1 733fdb60a120346edc52a3971dcebe43 BITH joined the group How do utility companies measure the ROI of "green" billboard campaigns? Sun, 26 Apr 2026 12:57:10 -0400 0 801ee63dd67d75a4e733e7dd5ca67963 YNYN joined the group How do utility companies measure the ROI of "green" billboard campaigns? Sun, 26 Apr 2026 12:57:03 -0400 0 b1a0135d954857beaf28076550dc445e FINL created the group How do utility companies measure the ROI of "green" billboard campaigns? Sun, 26 Apr 2026 12:56:52 -0400 0