The Stamp Stampede | How do utility companies measure the ROI of ”green” billboard campaigns? | Activity https://www.stampstampede.org/society-stampers/groups/how-do-utility-companies-measure-the-roi-of-green-billboard-campaigns-1077635806/ Activity feed for the group, How do utility companies measure the ROI of ”green” billboard campaigns?. Mon, 27 Apr 2026 07:44:40 -0400 https://buddypress.org/?v= en-US 30 hourly 2 5d974d1d15f720696e7cc30c07239a21 YNYN posted an update in the group How do utility companies measure the ROI of "green" billboard campaigns?: Utility advertising heavily relies on the "mere-exposure […] Sun, 26 Apr 2026 12:59:01 -0400 Utility advertising heavily relies on the “mere-exposure effect.” My uncle just switched his solar provider simply because he recognized the logo from a bus stop ad near his grocery store. They combine these physical billboards with geo-targeted social media ads to create a halo effect around the brand’s sustainability claims.

]]> 1 424488e5e60c8e79518d1bd7c5db1a16 BITH joined the group How do utility companies measure the ROI of "green" billboard campaigns? Sun, 26 Apr 2026 12:58:52 -0400 0 7de3af87ae6f977cd5263b4bd7f00b07 YNYN joined the group How do utility companies measure the ROI of "green" billboard campaigns? Sun, 26 Apr 2026 12:58:44 -0400 0 32fb663469d3fe9e4b1f762ce525492d FINL created the group How do utility companies measure the ROI of "green" billboard campaigns? Sun, 26 Apr 2026 12:58:37 -0400 0